Our Story

We're brothers that grew up in a small town in east central Missouri. After leaving home to pursue college and  professional paths we lived in different parts of the US including Tennessee, Arizona and California. As so many others can probably attest to, we eventually decided to return back home to Missouri.

Missouri was the place...

to both raise our families and start other businesses that we currently operate in multiple cities throughout Missouri. Because much travel takes us throughout the state, we decided it's not just about representing the city by the arch or the one with the fountains; we want to bring you stylish and comfortable apparel inspired by Missouri, the 24th state, that you can take pride in wearing.  No matter where you came from or where you are going, we aim to create gear that you can wear while showing off your roots.